Tomorrow’s Enablement for Today’s Leaders
Art Director
Lead Designer
Brand Designer
Seismic Software
B2B SaaS
Art Direction
Brand Design
Book Cover Design
Workbook Design
Digital Design
Illustration
Tomorrow’s Enablement for Today’s Leaders
Art Director
Lead Designer
Brand Designer
Seismic Software
B2B SaaS
Art Direction
Brand Design
Book Cover Design
Workbook Design
Digital Design
Illustration
CONTEXT
Today’s Enablement for Tomorrow’s Leaders is a definitive handbook for enablement leadership success, published in-house by Seismic. Our team had the opportunity to brand the book, design the cover, print edition, and associated collateral.
Today’s Enablement for Tomorrow’s Leaders is a definitive handbook for enablement leadership success, published in-house by Seismic. Our team had the opportunity to brand the book, design the cover, print edition, and associated collateral.
I was responsible for creation of the brand, pitching initial creative concepts, book cover design, workbook design, and related social and advertising assets.
Given a shortlist of potential book titles, I researched similar books aimed at business leaders, focusing on sales enablement, growth, and leadership. For each title, I identified three key themes and selected a corresponding visual direction. I then explained how each theme connected to the title, using visual examples to illustrate my ideas. This process ultimately led us to highlight and visualize a core concept of the book: The Enablement Value Chain.
Renae joined the team and almost immediately jumped into this project and owned the creative. [She designed] the beautiful cover and worksheets... and she magnificently married the Seismic brand with Irina Soriano and Meganne Brezina’s metaphor to give it it’s own unique look.
— JESSICA STURGEON, DESIGN MANAGER @ SEISMIC