Shift 2024
Lead of Event Merchandise Design
Print Design Support
Seismic Software
B2B SaaS
Merchandise Design
Print Design
Digital Design
Illustration
Experiential Design
Presentation Design
Shift 2024
Lead of Event Merchandise Design
Print Design Support
Seismic Software
B2B SaaS
Merchandise Design
Print Design
Digital Design
Illustration
Experiential Design
Presentation Design
CONTEXT
Shift is Seismic’s annual customer event, hosted in San Diego, California. Following a recent brand refresh, Shift 2024 presented the perfect opportunity to fully explore and expand the possibilities of our updated brand identity. Guided by the event theme, “Push What’s Possible,” we developed a design concept that embodied Seismic’s renewed spirit of innovation.
Shift is Seismic’s annual customer event, hosted in San Diego, California. Following a recent brand refresh, Shift 2024 presented the perfect opportunity to fully explore and expand the possibilities of our updated brand identity. Guided by the event theme, “Push What’s Possible,” we developed a design concept that embodied Seismic’s renewed spirit of innovation.
I led the design, production, and execution of all promotional event merchandise. Additionally, I contributed to small print design and provided support across various touchpoints as needed.
The brand and events team focused on two key goals: achieving an above-benchmark NPS score (benchmark: 30-50) and delivering a cohesive brand experience that felt engaging, energizing, and enterprise-level. Our aim was to strengthen attendee confidence in Seismic, reinforce its leadership in the enablement space, and support event-driven conversations that would ultimately drive new deals and renewals.
One of the standout promotional items from Shift 2024 was a fully customized, branded card deck. We incorporated our signature gradient motifs to infuse a sense of movement and energy into minimalist line art. The face cards were designed in our existing illustration style, thoughtfully adapted to align with Shift’s color palette.
Another notable project was our guided notebook. Despite a quick turnaround, it printed beautifully, was a hit among attendees, and served as a great exercise in embracing simplicity and restraint.
Credits
Jessica Sturgeon, Team Lead
Allyson Fowler, Content Manager
Eric Shepherd, Design Manager
Annie Garcia, Sr. Graphic Designer
Katie Brunette, Senior Director, Brand & Events
Jenn Luong, Manager, Event Marketing
Jesse Jay, Senior Event Marketing Manager
Mikaela Karcher, Event Marketing Manager
Alex Adkins, Planwell
Jennifer Corwin, Event Marketing Partners
Eli Hernandez-Scales, Designer
PushPlay, Cover Video