Shift 2023
Lead Event Merchandise Designer
Additonal Design Support
Seismic Software
B2B SaaS
Merchandise Design
Print Design
Digital Design
Illustration
Experiential Design
Presentation Design
Shift 2023
Lead Event Merchandise Designer
Additonal Design Support
Seismic Software
B2B SaaS
Merchandise Design
Print Design
Digital Design
Illustration
Experiential Design
Presentation Design
CONTEXT
Shift is Seismic’s annual customer event, held in San Diego, California. Shift 2023 spanned three days and welcomed over 1,000 attendees. With an NPS score of 58, $4.8M in pipeline generated, and $54M in pipeline accelerated, it became the most successful event in Seismic’s history.
This was my first project upon joining the team at Seismic. I led the design, production, and execution of all promotional event merchandise. Additionally, I provided support across various touchpoints as needed.
We built upon the core brand palette, incorporating dynamic gradients, playful accent typography, and value proposition icons to give the Shift 2023 brand its own distinct identity while maintaining a strong connection to the parent brand.
Credits
Jessica Sturgeon, Team Lead
Allyson Fowler, Content Manager
Eric Shepherd, Sr. Graphic Designer
Eli Hernandez-Scales, Graphic Designer
Annie Garcia, Graphic Designer
Cole Pittsford, Video Manager
Austin Oducayen, Videographer
Katie Brunette, Senior Director, Brand & Events
Jenn Luong, Manager, Event Marketing
Jesse Jay, Senior Event Marketing Manager
Mikaela Karcher, Event Marketing Manager
Alex Adkins, Planwell
Colleen McCabe, Event Marketing Partners
Jennifer Corwin, Event Marketing Partners
Jaclyn Hernandez-Scales, Designer