CONTEXT
Today’s Enablement for Tomorrow’s Leaders is a definitive handbook for enablement leadership success, published in-house by Seismic. Our team had the opportunity to brand the book, design the cover, print edition, and associated collateral.
Today’s Enablement for Tomorrow’s Leaders is a definitive handbook for enablement leadership success, published in-house by Seismic. Our team had the opportunity to brand the book, design the cover, print edition, and associated collateral.
I was responsible for creation of the brand, pitching initial creative concepts, book cover design, workbook design, and related social and advertising assets.
Given a shortlist of potential book titles, I researched similar books aimed at business leaders, focusing on sales enablement, growth, and leadership. For each title, I identified three key themes and selected a corresponding visual direction. I then explained how each theme connected to the title, using visual examples to illustrate my ideas. This process ultimately led us to highlight and visualize a core concept of the book: The Enablement Value Chain.