CONTEXT
Shift is Seismic’s annual customer event, held in San Diego, California. Shift 2023 spanned three days and welcomed over 1,000 attendees. With an NPS score of 58, $4.8M in pipeline generated, and $54M in pipeline accelerated, it became the most successful event in Seismic’s history.
This was my first project upon joining the team at Seismic. I led the design, production, and execution of all promotional event merchandise. Additionally, I provided support across various touchpoints as needed.
We built upon the core brand palette, incorporating dynamic gradients, playful accent typography, and value proposition icons to give the Shift 2023 brand its own distinct identity while maintaining a strong connection to the parent brand.