CONTEXT
The debut “tour” featured four events across four cities — New York, Boston, London, and Sydney. Our mission was to strengthen Seismic’s reputation as a thought leader within the enablement space, generate excitement around the brand, and foster meaningful connections within the community.
The debut “tour” featured four events across four cities — New York, Boston, London, and Sydney. Our mission was to strengthen Seismic’s reputation as a thought leader within the enablement space, generate excitement around the brand, and foster meaningful connections within the community.
Our goal was to create a sub-brand that felt distinct while remaining clearly connected to Seismic's core brand. Considering the music festival theme, we opted for a vibrant, color-forward approach; using fields of color, simple shapes, and bold typography to establish a strong sense of rhythm. To maintain a relationship with the core brand, we leaned on Seismic’s existing color palette and signature gradient motif.
With four events in four different locations over just a few months, organization was key to success. We needed a streamlined approach so that assets, signage, swag, and last minute requests could be produced quickly without compromising quality. By implementing a modular design system, we maintained efficiency while keeping time, budget, and additional resources to a minimum.