OPPORTUNITY
City Tours is a music-tour themed sub-brand for a series of free, one-day events showcasing insights from local leaders alongside Seismic’s global enablement expertise. The debut “tour” consisted of four events in four cities: NYC, Boston, London, and Sydney.
City Tours is a music-tour themed sub-brand for a series of free, one-day events showcasing insights from local leaders alongside Seismic’s global enablement expertise. The debut “tour” consisted of four events in four cities: NYC, Boston, London, and Sydney.
I acted as art director and lead designer on nearly all touch points [signage, swag, digital, print, presentation designs, and more.] I also managed freelancers and directed agencies when needed.
Our goal was to create a sub-brand distinct from Seismic, but still recognizable as part of the family. Given the music tour theme, we opted for a vibrant, color-forward, direction that establishes a sense of rhythm through fields of color, simple shapes, and bold type. We leaned on Seismic’s color palette and gradient motif to tie back to the parent brand.