︎CLIENT:
HEAVENLY WELL

︎ROLE: 
BRAND DESIGN
LOGO DESIGN

︎DESCRIPTION:
Heavenly Well is a healing & wellness studio in New York City.

The image of a well was important to the client, and we ultimately landed on an abstract aerial view. It’s symmetrical to signal a sense of harmony, approachable, warm, and maintains a sense of modernity that instills trust.